Art is its own treasure, a historical marker, and a way to express your tastes and interests through what you enjoy. With the power of social media and a digital presence, today’s artists can capture more imaginations and make a greater impact than ever before. In addition to their own websites, artists who participate in online gallery exhibitions get to bring their art to a wider audience, making art more accessible to so many people.
Online Galleries Bring Artists to the General Public
You can go to just about any store that carries furniture or home decor and find prints of famous works of art and generic mass produced prints. In fact it’s how many people begin collecting art—and for a long time, it was a prime way for the general public to gain access to art.
Artists themselves have always wanted to get their work into the hands of people who appreciate it. Now, rather than waiting for a gallery to showcase new work, you can buy art through online galleries. Gallerists online even share tips for choosing the perfect piece online to make the process easy for new and seasoned art buyers. This is beneficial for artists, galleries and the community as a whole, since more people can participate and enjoy.
How Art Galleries Make Purchasing Art More Accessible
Online art galleries are increasingly important to helping new buyers get into art, according to a market trends report by Artsy.net. After the COVID-19 pandemic many galleries focused their attention on expanding their online storefronts. This change greatly democratized art buying in the following ways.
Online Galleries Show Emerging Artists
In-person commercial galleries are very limited in the artists they show, and tend to prefer established artists. On the other hand, online galleries are interested in a mix of artists, including emerging talent. This aligns with what collectors want to see, according to the same Artsy report. Note that these newer artists have pieces at pricing favorable to new and younger buyers.
Digital Galleries Have Accessible Pricing
Online art galleries tend to offer more price points than a traditional gallery, and this goes a long way towards including more people in art buying. One of the main hesitations people have with buying art is cost. By offering different styles from diverse artists at different points in their careers, these digital galleries make room for more participation.
Online Galleries Are Always On
From the time an online art exhibition goes live, people can see the works on display and get to know about the pieces and the artists. This removes the need for people to set aside time and physically prepare for a visit to a brick-and-mortar gallery. They can explore the exhibit at their convenience and purchase pieces whenever listings are active. It also makes researching the artist and their work easier.
Digital Galleries Are Accessible to More People
Instead of having exhibitions limited to a specific geographic area, online galleries bring the art to potential buyers. This moves art out of the world of boutique art and auction houses, and into the hands of the average person who wants to enjoy it. This also makes it physically accessible to people who may have disabilities that make leaving home a challenge. Additionally, screen readers can give those with sight disabilities a chance to understand what pieces look like.
From access to artists, better price points and wider access for the disabled community, online art galleries share a love for art with everyone.
Buy From an Online Gallery Supporting Free Art Lessons for Kids
Grey Raven Gallery exhibits some of the Pacific Northwest’s most incredible artists, and works to inspire an appreciation of art in kids across the country. Purchases from our gallery support the creators and fund our work creating free art lessons to help children develop. Artwork is available online, and we’re here to help with your questions.
